https://www.carolineasmussen.com/press daily 0.75 2022-11-05 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/d1537d70-2436-4644-b259-ee57944947a1/Screenshot+2022-11-05+at+16.08.32.png press - Podcast Guest on THE WHOLE MARKETER PODCAST #35 about the role of creative brand strategy for marketers. The episode dives into the personal skills that makes a great strategist, translating commercial objective into a creative brief and why being humble and a great listener really is a strategist’s superpower. May 2021 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1611062351489-OI0E7EW94B92AWR5LWJE/image-asset.png press - Interview Personal feature in the largest financial Danish newspaper - Finans / JP - about my life as an expat, being addicted to adventure, meeting new people and multicultural experiences. January 2021 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1610139474217-B0NHXEWPGAHCLBECXPV1/unnamed.jpg press - Interview Interview given to the largest financial Danish newspaper - Finans / JP - about the consequences and impact Brexit has on expats, culture and myself January 2021 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608551098427-V1VVXZBA3I3R0OFB79VY/image-asset.png press - Interview Interview given to the Danish Marketing Association about winning the 2020 Global Women in Marketing Awards (Independent Consultant category) December 2020 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608557988817-HD15JQF5JRIXTETK3P17/Screenshot+2020-12-21+at+14.20.35.png press - Winner Global women in marketing awards 2020 Category: Independent Consultant “Judges were impressed by Caroline’s ability to provide strategic thinking as a consultant whilst integrating herself amongst her client teams, working across a great spread of brands globally. Challenging herself and also contributing to titles to help support others”. December 2020 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608297849175-AJ6PFKV9ADZKTNBTODFZ/Screenshot+2020-11-18+at+10.23.58.png press - Interview Interview given to the Danish Marketing Association about the 2020 Global Women in Marketing Awards shortlist. November 2020 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591918546835-9XMVV2N7GU7ELC425LL0/image-asset.jpeg press - Interview “Media consumption and behavioural patterns have changed dramatically, which in turn has changed what an effective business model looks like - The market has so to speak adapted to a new reality” Interview given to the Danish Marketing Association about ‘the gig economy’ and how businesses need to embrace flexibility and new team structures. June 2020 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608557674634-FS4B6A828RCJ4LMEOM0T/image-asset.jpeg press - Freelancer of the year finalist 2019 Category: Strategy By YunoJuno November 2019 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591742024495-D52WOAPB6JD1R78OLFYW/Screenshot%2B2020-06-10%2Bat%2B00.20.22.jpg press - Interview Interview given to the Danish newspaper Jyllands Posten about the time I freelanced my way around the globe. December 2017 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591742097787-MPW8BPYY3T777CMLRIKI/image-asset.jpeg press - Awarded amongst the Top 100 Danish Business Talents Announced as part of Talent 100, the top 100 Danish business talents under 35. April 2017 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591907459418-M5BYKJN7HIKJSLALL9Z5/image-asset.png press - Interview Interview given to the The Danish Association of Lawyers and Economists about the global aspect of my career and why I’m addicted to exploring new cultures, countries and international opportunities. June 2017 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591907568591-1TU468HWA5YEUYJKUA5W/image-asset.jpeg press - Article Article written for the Danish Marketing Association discussing how brands are missing out on valuable feedback from their consumers and how social media provides a direct opportunity to put parts of our campaign objectives up for immediate testing. June 2016 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591906618881-625BUJQBCNO70PYLSODT/image-asset.jpeg press - INTERVIEW Interview given to the largest financial newspaper in Denmark - Finans / JP about the consequences of Brexit on the UK expat community. June 2016 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591908554073-XNV6OQXUX71279CLNEYT/image-asset.jpeg press - Article Article written for the Danish Marketing Association discussing that the industry focusses too much on what comes next that 'the present' has been neglected. December 2014 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591907853179-9YDLAOVYEY24HCDD8HCG/image-asset.png press - Article Article written for Kommunikations Forum, Denmark’s largest platform and discussion forum for the communications industry: An analysis and debate of my friend and political candidate Mads Holger’s digital presence ahead of the 2015 general elections. October 2014 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591913908386-MJFVQFGBEKPG3KVHM1K1/image-asset.jpeg press - Interview Interview given to the The Danish Association of Lawyers and Economists about my career and move to London. May 2014 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1591914123079-A5TCFC9H406YWCYJ98CZ/image-asset.jpeg press - Article Article written for the Danish Marketing Association discussing whether there’s anything new to the concept of social and why our behaviour remains the same even as we now increasingly interact online and thus are able to reach out to a much larger audience. January 2013 https://www.carolineasmussen.com/about daily 0.75 2024-03-19 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/c569ebbb-edac-4855-a79d-f3564d87dc6f/Caroline+Asmussen_167.jpg about - brand Marketing leader On a mission to transform business trajectory through brand strategy, growth hacking and campaign effectiveness. Brand marketing expert with unique global experience, and higher education, within both business and design. On a mission to challenge conventions within the world of integrated marketing, brand growth strategy, and creative campaign effectiveness. This mission has brought me from Copenhagen to Hong Kong, Paris, Dubai, Singapore, and London while working with top tier companies. Laser focussed on creating business growth through cultural, entertaining, sustainable and relationship building customer experiences across the entire end2end decision journey SPECIALITIES: Brand marketing transformation Strategic planning / Brand strategy Marketing management Creative strategy Digital, social, influencer, partnership and content strategy Brand measurement & campaign effectiveness Trend / consumer / market research Gen Z & youth culture Global expertise & education Workshops & talks LinkedIn https://www.carolineasmussen.com/work daily 1.0 2024-09-13 https://www.carolineasmussen.com/work/max-factor monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608566811815-D7CMC5UEOXAURW38BO13/Screenshot+2020-12-21+at+17.05.32.png work - Max Factor https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608566806520-GXXUILZ6SMZ3PCSDTXA6/Screenshot+2020-12-21+at+17.06.14.png work - Max Factor https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608566806403-Z4VA0DAQ84WN4PNLR8C1/Screenshot+2020-12-21+at+17.06.32.png work - Max Factor https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608566811791-U7N6HHB9ZHZD1QV5JNTT/Screenshot+2020-12-21+at+17.05.52.png work - Max Factor https://www.carolineasmussen.com/work/finematter monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608727404882-ELJEUTMPICS510J292W5/REP_RSV1BAPG03000_model_1+%281%29+%282%29.jpg work - Finematter https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608730371581-DJ8TXQRF2YUN42J74M4J/Screenshot+2020-12-23+at+14.28.15.png work - Finematter https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608730564405-ZPVAQR12VBW0R79YZKMI/Screenshot+2020-12-23+at+14.28.30.png work - Finematter https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608727429494-HTYCTX1TSFTX35DUFU2J/Editorial.jpg work - Finematter https://images.squarespace-cdn.com/content/v1/5edf647041e1c55497b6fd30/1608730369496-FAP0AMU5HTVH9TUXHAA4/Screenshot+2020-12-23+at+14.24.36.png work - 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